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John Lewis, Kingston - Surrey's top fashion shops

PUBLISHED: 09:49 21 December 2010 | UPDATED: 16:10 20 February 2013

Surrey insider Allison Smith at John Lewis in Kingston

Surrey insider Allison Smith at John Lewis in Kingston

In the first of a new series, in which we'll be visiting Surrey's most stylish shops to get the low-down on what's hot, we meet Allison Smith at John Lewis in Kingston

Originally published in Surrey Life magazine July 2009

In the first of a new series, in which we'll be visiting Surrey's most stylish shops to get the low-down on what's hot, we meet Allison Smith at John Lewis in Kingston

Name: Allison Smith Age: 58
Home town: Kingston
Job title: Fashion adviser
Store: John Lewis, Kingston

What would you say are the key trends for this season?
Colour, bold prints, beautifully detailed dresses, statement necklaces and skyscraper heels.

Which do you think will be your best-selling item this month?
It has to be the maxi dress because it's such a versatile piece - it can be worn on the beach or at a wedding, depending on the accessories.

What are your three hottest brands or labels in the store?
Jesire, Tara Jarmon and Renny Derhy because they are such a new direction for us.

Is there a particular celebrity's style you admire and why?
Grace Kelly/Audrey Hepburn, because of their timeless elegance - meaning you can have one quality piece in your wardrobe and it will last for years, because again, you can change it with accessories.

What's your best buy at the moment?
A cornflower blue trench coat by John Lewis - it's only 79, bang on trend and a great colour.

Is there anything you would suggest for the guys?
The hot thing at the moment is a floral/Hawaiian print shirt - it's a must-have!

If someone was going to buy one key item this season, what should it be?
The grey silk jumpsuit from Paul & Joe Sister, 159, but you have to wear sky-scraper heels to pull it off!

Is there anyone in Surrey whose style you particularly admire?
My friend Riitta, from Finland who now lives in Surrey. She's a cool blonde and wears strong bright colours and I'm a warm brunette in corals, oranges and browns. So the reason I admire her is because we are the complete opposite in the fashion world!

In the competitive fashion industry, what do you think are the ingredients for success?
It's about being honest with the customer regarding shapes and colours that suit them. It gives them the confidence and trust to shop with John Lewis.

What would be your top tip for people visiting your store?
We offer a free Fashion Advisory Service, which can be booked by calling 0208 547 4459, then relax in our Place To Eat restaurant overlooking the river.

  • John Lewis, Wood Street, Kingston upon Thames, Surrey KT1 1TE. Tel: 0208 547 3000

If there is a Surrey store that you can't keep away from, get in contact with us on the Surrey Life forum, or by joining us on Facebook and Twitter. Remember to check out Surrey Life magazine every month for the latest in Surrey fashion.

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