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House of Fraser, Guildford - Surrey's top fashion shops

PUBLISHED: 09:40 21 December 2010 | UPDATED: 17:20 20 February 2013

House of Fraser, Guildford - Surrey's top fashion shops

House of Fraser, Guildford - Surrey's top fashion shops

As a personal shopper at House of Fraser in Guildford, Lynne Burns has her finger firmly on the pulse when it comes to putting together a stylish outfit. Here, she shares a few of her tips

Originally published in Surrey Life magazine May 2010

As a personal shopper at House of Fraser in Guildford, Lynne Burns has her finger firmly on the pulse when it comes to putting together a stylish outfit. Here, she shares a few of her tips

What would you say are the key trends this season?
Nude colours, including grey and cream, are very much on trend this season, particularly in delicate and luxurious fabrics like silk. Also military styling such as a khaki shirt dress are really in at the moment. Another essential trend for spring/summer is frayed edging detail on classic skirts. Oh, and shorts for the brave!

Which do you think will be your best-selling item this month?
Our white, military-style, three-quarter length jacket, which also has a hood, 75, from Linea.

What are the three hottest brands or labels in the store?
Well, theres Pied a Terre both their fashion and homeware which is new and exclusive to House of Fraser. Then theres Label Lab a distinctive funky, yet easy-to-wear brand with a rock chick feel. And for stylish and elegant smart casual separates, you cant beat Lauren by Ralph Lauren also exclusive to House of Fraser in the UK.

Is there a particular celebritys style you admire and why?
Sienna Miller because she always manages to look feminine and chic.

What would you say is your best buy at the moment?
Our ladies cotton shirt from Linea, 40-45, which comes in a variety
of different colours its what youd call an essential classic.

Is there anything in particular that you would recommend for the guys?
Our bright coloured cotton tank tops from Linea, 25, worn over cotton striped shirts to achieve that smart preppy look. Also, whether its distressed, vintage, industrial or classic, denim is the wardrobe
staple across jeans, jackets and shirting this season.

If someone was going to buy one key item this season, what should it be?
A long cardigan to wear either open or belted.

Is there anyone in Surrey whose style you particularly admire?
Dame Judi Dench always looks fantastic.

In the competitive fashion industry, what do you think are the ingredients for success?
Lots of variety in-store and excellent customer service you have to make the customer want to return.

What would be your top tip for people who are planning on visiting the store?
We have lots of extra services in-store that make it a real destination experience for shoppers, including an exclusive skincare clinic, brow, lash and nail bar, a restaurant with fabulous views over Guildford and not forgetting our complimentary personal shopping service.

  • House of Fraser, 105-111 High Street, Guildford GU1 3DU. To book a complimentary appointment with Lynne, or a member of the personal shopping team at House of Fraser, Guildford, call 0844 800 3730

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