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What is the cost of your dignity?

PUBLISHED: 16:04 10 June 2016 | UPDATED: 13:43 15 June 2016


Retirement and old age can bring many problems. Most are well known but for some reason, in very British style, we don’t talk about them: loneliness, frailty, isolation.

Often as we begin to age, our mobility, our memories and our confidence can start to suffer. And that’s without the added complications of illness or injury.

So, what does dignity mean for us as we age? Dignity is keeping your beloved home and treasured possessions. Dignity is being able to invite guests round for lunch or a cup of tea, keeping a clean house and a tidy garden. It’s being able to get out and about for those everyday tasks like shopping and posting letters. Dignity is about staying connected to family and friends, keeping up hobbies and interests. It’s all of those things and more.

What would you pay for that? Chances are whether it’s yourself or a loved one, if you could, you’d pay anything. In actual fact, it can cost far less than you dare to imagine.

Studies have shown that most people would prefer to live out their lives and, if necessary, be cared for in the comfort of their own homes rather than have to go into care. However, these same studies also reveal that despite this, we Brits accept, albeit with heavy hearts, that this isn’t an option for us. Or not at a price that any other than the socially elite can afford.


Local care business owners Angela Mewis and Tibor Dusnoki run Promedica24 in South and North Surrey are changing all that. They offer 24-hour, live in care as a genuine alternative to residential care homes. The issue of preserving dignity and quality of life is something they both feel passionate about.

“First and foremost, people need to understand that they absolutely do have a choice about where and how they are cared for. For many, it’s simply that families live too far away to provide support and the old style 15 minute visits by domiciliary care companies just don’t cut it. At that point, through no fault of their own, people find themselves forced out of the homes they so dearly love and into residential care. It’s a blow for everyone, children and siblings feel guilty and the lady or gentleman in question experiences a great sense of loss. Loss of independence, dignity and often self-worth. It’s something we’ve seen time and time again.

“At Promedica24, we challenge all those negatives. We enable elderly and vulnerable people to stay in their homes by providing a live-in care companion. By matching a carer to a client based on personality, hobbies and interest as well as any medical requirements, our clients continue to lead fulfilling, active lives with a level of support that is personal to them,” explains Angela Mewis, owner of Promedica24 in South Surrey.

Perhaps surprisingly, the cost of live-in care services is comparable and often more affordable than a residential care home.


“Typically, when people learn about live-in care their instant reaction is, ‘it sounds brilliant, but I’m sure I won’t be able to afford it’. When I explain to them that because everything we do is tailored to meet individual needs and because of the unique way our business is structured, the cost of live-in care can be half that of a care home, you see genuine hope in their eyes. You can’t put a price on that,” says Tibor.

Preserving yours and your loved ones dignity is now not just a dream, it’s a very simple, affordable reality. 

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