David Attenborough breaks world record on Instagram ahead of WWF report

PUBLISHED: 16:14 30 September 2020 | UPDATED: 16:22 30 September 2020

Sir David Attenborough (photo: Conor McDonnell, WWF UK)

Sir David Attenborough (photo: Conor McDonnell, WWF UK)


The Richmond resident’s new account was the fastest to one million since the platform launched

At 94 years old, Sir David Attenborough isn’t showing signs of slowing down any time soon. The beloved presenter, who has been on our screens for decades, recently created an Instagram account that became the fastest to one million in the social media platform’s history, beating Jennifer Aniston’s that previously held the record. At the time of writing, he has 4.8 million followers. In his first post (below), he says that his reason for joining Instagram is to help spread information to save the planet.

Attenborough, often called a national treasure, has expressed his love of Richmond, calling it his favourite place in the world. And that’s saying a lot because he’s travelled to every corner of the world.

A big proponent of environmentalism and protecting our planet, the prolific broadcaster’s work has often focussed on humanity’s impact on our planet. In light of a report published by WWF called the Living Planet Report 2020, Attenborough has called for international co-operation to restore the natural world.

The report shows a shocking 68% average drop in the global wildlife population sizes since the year 1970, and unprecedented levels of environmental destruction due to deforestation and agricultural practices. The WWF, of which Sir David is an ambassador, is urging the UK government and all governments to put in place legislation to reverse the reported negative effects shown in the report by 2030.

The report shows huge drops in populations of animals in different places across the world but also highlights the areas where animal conservation has been successful.

Sir David Attenborough has said that our collective actions from now should represent a “change from viewing nature as something that’s optional or ‘nice to have’ to the single greatest ally we have in restoring balance to our world”.

Click here to read a collection of essays Voices for a Living Planet that has been released alongside the report.

Follow Sir David on Instagram.

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