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Insider fashion tips from Okeefe in Esher

PUBLISHED: 19:29 02 October 2013 | UPDATED: 19:30 02 October 2013

Janine OKeefe owns the OKeefe boutique in Esher

Janine OKeefe owns the OKeefe boutique in Esher

OKeefe

Every so often, we like to delve into a local boutique to find out what’s hot at the moment. This month, we visit Okeefe in Esher...

Person interviewed: Janine OKeefe

Role: Owner of the OKeefe boutique

Address: 11 High Street, Esher KT10 9RL

Tel no/web: 01372 460200 / okeefefashion.com

Opened in: March 2007

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Describe your boutique to us…

OKeefe is the kind of boutique where you will find truly original and exclusive fashion and accessories, not available on the high street or online. The team here offer genuine customer service and advice, and we also focus on being very relaxed and informal.

Which are the most popular labels that you stock?

Our Ilse Jacobsen rainwear proved very popular in the early spring due to the style and that it is 98% waterproof! For this autumn/winter, we have some gorgeous new styles arriving. The pretty frocks and separates from Almost Famous are much in demand alongside our stunning Eliza & Ethan maxi dresses (wear in up to 10 ways) and only £185. Ash wedge trainers are a must-have and our Manas boots have a waiting list each season. Second Female, Inwear and Part Two make up our entry point offer and we have recently expanded our Denim Bar to include MiH, IDA, Denham and DL1961. New for this season is the stunning collection from Eileen Fisher – OKeefe are one of the first boutiques to showcase this. We are also introducing a capsule collection of our own brand including cashmere and day dresses…so very excited about this.

What are the key trends to look out for this autumn/winter?

The colour palette we have focused on is navy and teal alongside berry and coral and the must-have neutrals. As for styles, we like to go for the essentials but with the OKeefe twist – a great pair of trousers or jeans, a classic shirt, beautiful knitwear, lots of dresses (day and evening), fun and tailored outerwear and great boots and occasion wear shoes.

If we were to buy one item in your shop this season, what should it be?

The Unreal Fur Fire and Ice jacket – it’s stunning… and, sorry, had to choose two: a pair of DL1961 jeans – black for autumn.

What would be your top tip for people visiting the store?

Esher has become a real shopping destination with some fabulous boutiques and giftware stores, spas and hairdressers but great restaurants and bars too – Daylesford Organic and Zizzi have just opened to join the ever-popular Cote and Costa Coffee. There is also a cinema and extensive parking at both ends of town. In addition, there is free parking for two hours outside our store (if you are lucky) and we often have a space free at the back of our store if you call in advance.

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