Guildford tourism helps boost local economy

PUBLISHED: 11:18 18 October 2012 | UPDATED: 22:06 20 February 2013

River Wey (Photo: Grant Pritchard)

River Wey (Photo: Grant Pritchard)

According to a new report by Tourism South East, tourism in Guildford helped to bring over £200 million into the town's economy last year.

The independent report, commissioned by Guildford Borough Council, reveals that 296,000 visitors made an overnight stay in Guildford in 2011, with up to 30 per cent of visitors being from overseas.

The strong results come as no surprise as we have a vibrant group of attractions and accommodation providers who regularly meet to share initiatives and work together to promote Guildford, says Diana Roberts, tourism marketing and development manager atGuildford Tourist Information Centre.

Moving the Tourist Information Centre to the High Street has also had a big impact, both in cost savings and increased footfall over 70% more customers than the previous year!

As well as highlighting Guildfords strong performance, the report also reveals that the South East has retained its position as the second largest regional economy in England for domestic and overseas tourism.

Photos: Grant Pritchard

According to a new report by Tourism South East, tourism in Guildford helped to bring over 200 million into the towns economy last year.

2011 saw the opening of G Live, Guildfords state of the art new entertainment venue, which has already attracted around 136,000 local and international visitors and major artists with sell out shows, says Cllr Jen Powell, lead councillor for sport, leisure and culture.

The Radisson Blu Edwardian has also given us an additional 183 bedrooms under an internationally known brand name, while Guildford Borough Council runs the only remaining full Tourist Information Centre in Surrey helping to secure successful tourism in the area.

Latest from the Surrey