National and international awareness days in a new content calendar
PUBLISHED: 15:31 02 October 2017 | UPDATED: 16:47 02 October 2017
A national or international awareness day or week is a date usually set by a major organisation to commemorate a public health, tourism or ethical cause.
Some increasingly established examples now include: British Food Fortnight and National Afternoon Tea Week as well as the powerful Breast Cancer Awareness Month of October. Traditional seasonal stories and celebrations will always include: Mother’s Day, Easter and Christmas. National events such as these, can act as a ‘hook’ for a PR campaign, which historically garners a large amount of interest and publicity both on and offline.
Scarlett PR has done the hard work for you! Use our ‘Content Calendar’ to schedule into your marketing and social media campaigns, specific days which align with your brand message. Illustrate your press release or Twitter post with aspirational images and key hashtags to elevate impact. Regularly reposition the message for the differing social media platforms that you may be visible on. Better still work with influencers to create that ‘buzz’ around your brand and its promotion, as they give your message credibility.
Research shows the recommended daily frequency of such messages – Facebook, one post per day with the optimum time of day being 1pm-4pm. Twitter on the hour, every hour! It’s suggested that brands should retweet or curate 7 tweets per day but make sure they are beneficial to your audience. It’s suggested to pin on Pinterest 5 times per day, post daily on Linkedin and twice daily on both Google + and Instagram.
Should you welcome the opportunity to work with relevant influencers, with the creation of a social media campaign by Scarlett PR, please speak with Juliet Wheater.