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Creative Blinds and Shutters in Wrecclesham

PUBLISHED: 11:57 19 November 2010 | UPDATED: 16:41 20 February 2013

It takes a very special business to grow through a recession, but Farnham-based Creative Blinds and Shutters have managed to achieve just that. Here, owner/director Richard Teague, explains what is behind the secrets of their success

ADVERTISING FEATURE: Originally published in Surrey Life magazine March 2010

It takes a very special business to grow through a recession, but Farnham-based Creative Blinds and Shutters have managed to achieve just that. Here, owner/director Richard Teague, explains what is behind the secrets of their success

Describe your business to us
Creative Blinds and Shutters provide a personal and professional service covering all aspects of window blinds, specialising in the growing market of internal plantation shutters.

What has been your secret to surviving the recession?
Persistent hard work, reducing overheads and consistent quality advertising. In the last 12 months we have increased our turnover by 25%.

Recent research shows that one in four of Surreys small and medium sized businesses are preparing for better times would you agree?
Considering how well we have done during the recession, now that it is over things can only get better.

Whats the most unusual thing about your business?
The depth of knowledge and experience that we have in the relatively new market of plantation shutters. They are a far superior option to filter light and cover a window than almost any other type of blind and, as such, have a vast amount of frame options etc that require a high level of expertise to fit.

Would you have any particular advice for someone who wanted to start their own company?
Do your homework on the industry and the area you want to set up in. Concentrate on the quality of the product and provide the best service that anyone could hope for. 70% of our new business is from previous customers or recommendations.

What do you most enjoy about doing business in Surrey?
As I travel around Surrey I like the way it can change from one mile to the next. The many and varied villages and towns all have their own unique characteristics. The Surrey countryside is very similar to where I was born in New Zealand.

Tell us your hopes for your business during the year ahead?
We are looking to continue to grow and expand the business without losing touch with what has made us successful in the first place. Providing that exceptional service that everyone is looking for but finding harder and harder to find.


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