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With clients including One Tree Hill actress Sophia Bush and Hollywood's Goldie Hawn, Aruna Seth's shoes are big news. Here, she chats to us from her showroom near Wallington

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Originally published in Surrey Life magazine April 2010


With clients including One Tree Hill actress Sophia Bush and Hollywoods Goldie Hawn, Aruna Seths shoes are big news. Here, she chats to us from her showroom near Wallington



What would you say are the key trends for this season?
Tiers of feminine ruffles will be really hot this summer. Also, the vast majority of spring/summer catwalks showed nude colours and subtle shades. And lower heels are definitely making a comeback, too.


Which do you think will be your best-selling item this month?
Without a doubt, our Jemima sandal, which is a gorgeous summer classic. It comes in a nude and black grosgrain with polished gold button detailing and looks great matched up with nude city trousers, a key fashion item for this summer, or a flowery maxi-dress.


What are your hottest shoes in store?
All our Aruna Seth shoes are gorgeous, but we have three styles shoe-lovers will particularly adore.


Our cerise wedge is the Aruna Seth signature shoe a wedge with crystals down the back and touched with a Swarovski crystal bow. Sophia Bush from One Tree Hill recently wore this shoe to the Golden Globe awards.


Ladies also love our beautiful satin and leather and crystal butterfly shoes and we have waiting lists due to these shoes selling out so fast!


The Cinderella is a shoe most ladies aspire to own, priced at a whopping 2,300 and covered in over 3,000 Swarovski crystals! Dripping in gemstones, feet literally sparkle, and Goldie Hawn recently wore a pair to a film premier.


Is there a particular celebritys style you admire and why?
Eva Longoria has an excellent sense of style she chooses exquisite outfits for events with a subtle sparkle yet still looks refined and elegant when she is wearing casual maxi dresses in the daytime.


What would you say is your best buy at the moment?
Our Antonia sandal is the empress of all summer sandals, with gold leather, a Swarovski finish and diamante butterfly detailing. Glam, sophisticated and dying to shine, the Antonia sandal is a perfect day to evening shoe and is definitely a best-seller.


If someone was going to buy one key item for this season, what should it be?
Ladies looking to buy one item to update their spring/summer wardrobe should buy an amazing pair of shoes! Buying one really good pair is a great investment a good quality shoe lasts years, instantly updates an old outfit to reflect latest fashions and gives ladies an instant confidence hit.


Is there anyone in Surrey whose style you particularly admire?
I love Croydons Kate Moss and her style. She looks amazing all of the time, from casual to red-carpet. She is blessed with an undeniable ability to look fantastic in any item of clothing!


In the competitive fashion industry, what do you think are the ingredients for success?
Being passionate about your brand and product is very important; I get excited whenever I design a new shoe and see the first samples and I hope my enthusiasm comes across in my designs. You also have to persevere and wish to be in the fashion industry for the long-term, building relationships with buyers, and marketing the brand. Of course, most important of all are the clientele! We love to provide our clients with a personal, very exclusive buying experience at our Surrey showroom in Hackbridge, near Wallington.


What would be your top tip for people visiting your showroom?
We love to give an overall service to our clients when they purchase shoes, and we are happy to give style advice about matching them with everything from designer jeans and pencil skirts to ruffle shirts!



  • For more details, see www.arunaseth.com or for a private appointment at their Surrey showroom in Hackbridge near Wallington, call 0208 773 7859.

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